Have you ever dreamed of starting your own business?
On this episode of “Greta Wire,” Greta Van Susteren talks with PJ Kaminer, co-founder of Culture Club, a new frozen Greek yogurt shop in Nashville that has quickly drawn big crowds and strong social media buzz.
PJ shares how he and his brother built the business from scratch — from choosing the name and designing the store to developing a proprietary Greek yogurt recipe, signing a 10-year lease, investing in premium equipment, hiring staff, and handling demand they did not fully expect.
This is a candid conversation about entrepreneurship, risk, family business, food trends, customer demand, social media marketing, and what it really takes to open a small business in today’s economy.
PJ also reveals what went wrong in the first month, why dairy-free became a surprise hit, how Culture Club ran out of cups, and why social media helped create lines out the door.
Chapters:
00:00 Paramount Plus sponsor message
00:41 Greta introduces the dream of starting a business
01:21 PJ Kaminer explains Culture Club
02:00 Choosing the name
02:42 Building the flagship store
03:31 Why frozen Greek yogurt?
04:39 Creating the recipe
05:34 Betting big on the business
07:27 Premium machines and equipment costs
08:00 Family reaction
09:16 Opening day and long lines
10:49 Why Nashville’s Wedgewood-Houston neighborhood
13:28 Signing a 10-year lease
15:06 Why dessert instead of a restaurant
17:41 Pay-by-weight model
18:35 Flavors and dairy-free options
19:40 Premium toppings and pricing
21:34 The cookie dough craze
23:32 Early mistakes and lessons
25:20 Underestimating demand
26:51 Expansion plans
29:18 Learning supply chain and refrigeration
32:31 Daily cleaning and prep
34:27 Self-funding and future growth
35:11 Social media buzz
38:03 Where to find Culture Club
38:55 Closing
Today’s podcast is sponsored by :
PARAMOUNT PLUS – Don’t Miss “The Agency!” All episodes streaming NOW on Paramount Plus. More at https://www.paramountplus.com/shows/the-agency/
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