The following video is brought to you courtesy of the Wall Street Journal YouTube Channel. Click the video below to watch it now.
A Wall Street Journal investigation found that TikTok only needs one important piece of information to figure out what you want: the amount of time you linger over a piece of content. Every second you hesitate or rewatch, the app is tracking you. Photo illustration: Laura Kammermann/The Wall Street Journal
Inside TikTok’s Highly Secretive Algorithm
This WSJ video investigation reveals how the video-centric social network is so good at figuring out interests you never expressly tell it.
More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video
On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM
#WSJ #TikTok #Algorithm”