Facebook begins to rank news organizations

(BUZZFEED) — Facebook CEO Mark Zuckerberg said Tuesday that the company has already begun to implement a system that ranks news organizations based on trustworthiness, and promotes or suppresses its content based on that metric.

Zuckerberg said the company has gathered data on how consumers perceive news brands by asking them to identify whether they have heard of various publications and if they trust them.

“We put [that data] into the system, and it is acting as a boost or a suppression, and we’re going to dial up the intensity of that over time,” he said. “We feel like we have a responsibility to further [break] down polarization and find common ground.”

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